Nielsen Ad Intel has analysed ad spend in Australia during the first six months of 2021.
Advertisers shifted their budgets and adapted their messaging to accommodate the change in consumer behaviour due to the pandemic.
Rose Lopreiato, Ad Intel Commercial Lead, Nielsen: We are seeing more brands play their part in helping businesses back on their feet since the beginning of the pandemic.
"Importantly, this isn’t just an arena for banks and large conglomerates to play in, even smaller brands can help business owners, employees or those now unemployed in a way that is unique to them.”
For the Automotive industry, green shoots were starting to appear towards the final quarter of 2020.
Sales increased compared to June last year, however global supply shortages have extended delivery waiting times and held back sales.
Locally the demand for utes is on the up and globally demand for environmentally friendly vehicles is becoming more apparent.
In industry rankings, the retail sector sits in first place, with the largest share of advertising being attributed to Supermarkets, Food outlets (takeaway/restaurants) and Household furnishings.
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