Top 10 global brands 2022

By AdNews | 15 November 2022
 
Credit: Bruno Nascimento via Unsplash

Interbrand announced its Best Global Brands 2022 ranking with Apple holding onto the number one position for its 10th consecutive year.

Microsoft moved up into second place, overtaking Amazon.

Microsoft, Tesla and Chanel have seen the greatest percentage growth, all increasing brand value by 32% on last year.

Despite Tesla’s continued growth, it could not replicate the 184% increase in brand value it saw in 2021.

Airbnb, Red Bull and Chinese tech brand, Xiaomi, are new entrants for 2022, with Uber, Zoom and agricultural machinery manufacturer, John Deere, all falling out of the top 100.

Technology brands continue to dominate the ranking, making up the top five brands in the table.

With an 18% increase in brand value, Apple (US$482,215m) has remained at the top of the table. It is followed by Microsoft (US$278,288m), which has leapfrogged Amazon (US$274,819m) to be number two in the rankings. Google (US$251,751m) has held onto its number four spot.

The remainder of the top 10 companies are: Samsung #5 (US$87,689m), Toyota #6 (US$59,757m), Coca-Cola #7 (US$57,535m), Mercedes-Benz #8 (US$56,103m), Disney #9 (US$50,325m) and Nike #10 (US$50,289m) for the first time.

The top 10 brands makeup 53% of the total value of the entire table.

The overall value of the table has continued to increase to US$3,088,930 million — a 16% rise from 2021 (US$2,667,524m). The total brand value of the table is growing at a significant rate, this year seeing the largest rate of growth to date.

The average brand value has reached over US$30,000m for the first time ever.

A 16% increase in the table's overall brand value demonstrates the growing contribution a company's brand has in driving its economic success. While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.

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