Top 10 gifts for Christmas

Chris Pash
By Chris Pash | 18 December 2020

Each year analysts at investment bank Citi put together a list of the hottest presents for Christmas in Australia.

This year Christmas gift ideas reflect the shift to home "resortification" and working from home with smart home tech, electronic entertainment and even fluffy blanket Oodie.

"Smart" active wear also featured prominently.

"This is in contrast to 2019, when perfume, skincare and manicure products featured in the top Christmas gifts list," write the analysts in a note, Australia Christmas Retail Outlook, to clients.

Citi expects consumers will treat themselves, their family and friends.

"Conditions are ripe for a great Christmas for retailers," they write. "Households have more cash, demand for home and food items is likely to be strong and inventory positions are lean, leading to good gross margins."

Australian are very well placed to spend up this Christmas. A typical household will spend $3,700 in December in retail (food and non-food).

Over the past year, the average bank balance has lifted by $12,500 and credit card debt has reduced by just over $500.

The analysts say online sales growth is tapering off, but overall spending looks strong with a late surge likely next week.

"Our strongest feedback is in liquor, electronics and sports," say the analysts.

citi top 10 xmas gifts

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