Initial online traffic numbers for Prime Day show that activity has finally shifted to Amazon Australia's local wesbite, says analytics group Hitwise
Gaming and tech-dominated, with the Nintendo Switch topping Australia’s list of the most searched for products during the Australian version of Amazon's annual sales event.
Compared to other markets, non-tech searches trended in Australia. Searches for “Tommy Hilfiger” increased by 400 places, thanks to 50% plus discounts on selected products.
"Amazon’s ambitions to take on the Aussie supermarket duopoly were well-publicised when cheaper household staples were added to their offering in October last year," says Hitwise.
Searches for “Omo” entered the top 10 this year.
"Australia’s top purchased products on their local site largely differed to other markets, with household items, like paper towels, dishwasher tablets, and nappies dominating," says Hitwise.
Numbers for Prime Day in Australia:
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