Nielsen has released its Advertising Media Spend Report for the first half of 2024 showing 72% of global marketers expect their advertising budgets to increase in the year ahead.
In Australia, the big spenders are Harvey Norman, Mcdonald's, Reckitt Benckiser, Woolworths, Amazon, Telstra, KFC, Coles, Toyota, Stan.
The top categories: Politics & Government; Multiple Product Retailers; Internet Service Providers; Insurance; Retail; Furnishings; Restaurants; Education; Motor Cars; Clothing retailers; financial.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.