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New technologies. New ways of doing business. New jobs. A decade ago, job ads for a creative technologist, social media manager (Facebook was born in 2004), cloud service specialist or big data analyst, either didn’t exist or were “one in a million”.
The job role of cloud service specialist grew 1700% in the five years to 2013. You already know about the explosion in big data.
AdNews Jobs asked people from four sectors of advertising and media to propose what will be the hot new jobs in three to five years. We received such thoughtful and detailed responses, we divided the story in two.
Come back next week to read the forecasts of ESPN Digital head of marketing and IMS John Webb, Ikon chief investment officer Bryan Magee, Ogilvy Ventures head Anthony Johnston. First up are the ideas of Jonathan Kneebone, co-founder of The Glue Society that pioneered a whole new kind of creative business in 1998, the creative collective:
Brand creative director
It is highly likely that creative directors will become attached to brands instead of agencies in the next cycle of advertising. Brands, digital or otherwise, will undoubtedly see experienced communicators from agencies as people they can put in-house, as opposed to outsourcing. And in a way, the glamour of being a creative director for a brand like Red Bull or Adidas would probably give a creative person more swagger than remaining on the service sidelines.
One of the growth areas in marketing is the necessity to create thrilling brand experiences. We are already seeing the rise of alternative production companies like Will O’Rourke in Australia. And having the capability to deliver real world ideas which have no precedence or convention will become a valuable skill and a really rewarding job.
We are already seeing the power that comes from individuals or channels having ready and immediate access to millions of followers, members or participants. It only seems natural that collating and procuring multiple audiences for the benefit of specific messaging or brand communications is going to become a fine art. It is happening already of course, but there’s a sense that many independent real estate-type moguls might emerge who have a lot of power by bringing commerce and individuals together.
In among the increasingly co-existing worlds of commercial interests and artists, there is a new power emerging which will be motivated solely by rebellion. In an increasingly conservative Australia, England and potentially the United States, the spirit of anarchy is already primed to spark. However, in the new interconnected world, becoming an anarchist may well be something that pays good money. There are people with agendas who will be willing to pay to get others to do their dirty work.
This is Part 1 of Tomorrow's hot jobs. See here for Part 2.
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