Tom Willson.
Independent creative agency Cummins&Partners has appointed Tom Willson as head of media.
Willson joins Cummins&Partners from WPP, where he was the client partner for MediaCom. He brings deep expertise across media strategy, performance, data & tech and client leadership adding significant senior capability to the agency's growing leadership team.
Cummins&Partners CEO Ben McCallum said Willson's appointment marks another important milestone in the agency's growth.
"Tom is one of the industry's outstanding media operators,” said McCallum.
“His strategic thinking, commercial mindset and depth of experience will further strengthen our ability to deliver truly integrated solutions for our clients.
"As we continue to grow, we're investing in exceptional people who can help our clients navigate an increasingly complex media landscape. Tom's appointment reinforces our commitment to building one of Australia's strongest independent agency teams."
Willson said the opportunity to join Cummins&Partners at a time of continued growth was a compelling one.
"What attracted me to Cummins&Partners is its ambition, collaborative culture and commitment to delivering ideas that create real commercial impact,” said Wilson.
“The opportunity to lead and further develop the agency's media capability while working alongside an exceptional creative and strategy team was one I couldn't pass up.
"Media is evolving rapidly, and the greatest opportunities come from genuinely integrated thinking. I'm excited to help our clients unlock those opportunities and contribute to the agency's next phase of growth."
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