Tokyo Games generate record 20m interactions on Facebook, Instagram

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 12 August 2021
 
Credit: Jessica Fox's Instagram

The 2020 Australian Olympic Team has become the most engaging Australian sports team, for any sporting event, on Facebook and Instagram after generating more than 20 million interactions.

Facebook, which is an official sponsor to the Australian Olympic Team, provided fans with access to the athletes, including behind-the-scenes video and product experiences such as FaceFilters and Profile Frames.

In Australia there were more than 20 million interactions with athletes and teams across Facebook and Instagram. Through its partnership with the Australian Olympic Team, the Green and Gold FaceFilters and frames were used by athletes and fans 6,000 times during the Games.

The most watched video on the Australian Olympic Team’s Facebook page was of Emma McKeon’s family watching her 100M Freestyle Final.

Jessica Fox, Australian canoe slalom gold medallist, had two of the most watched Instagram Reels worldwide.

“While we may not have been able to support our Aussie athletes in the grandstands this Olympics, Facebook and Instagram brought us as close to the action as we’ve ever been,” says Facebook AUNZ MD Will Easton.

“Tokyo 2020 saw Aussies interact with and share so many moments at home – from Ariarne Titmus’ coach’s wild reaction, to Jessica Fox’s Gold medal-winning performance. We’re thrilled to have provided a platform for sports fans to rally behind the Australian Olympic Team and connect with other fans. We’re so proud of our Olympians and look forward to continuing to support their achievements into the next Games.”

Globally, athletes gained more than 75 million followers on Instagram during the games and drove more than 410 million interactions, and posted more than 300,000 stories.

“Tokyo 2020 truly was the ‘Instagram Games’ – we watched our feeds turn Green and Gold, the #TokyoTogether hashtag reign supreme and saw athletes’ followings spike as Aussies marvelled in their achievements,” says Australian Olympics Committee CEO Matt Carroll AM.

“The athlete side of social media is very important for us as we work towards helping athletes build their personal profile, giving them a platform to tell their story, promote their sports and attract personal sponsors. We can’t wait to see this momentum continue into the Beijing 2022 Winter Olympic Games and Paris 2024 Olympic Games.”

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