Gallery Brave.
Independent agency Today the Brave has opened Gallery Brave, a street-facing gallery and activation space hosting exhibitions, installations and immersive experiences across art and design.
Gallery Brave in Elizabeth Street, Sydney, launches with original pieces from American contemporary artist, activist and founder of OBEY, Shepard Fairey, alongside a curated selection of works from local and emerging creatives.
Managing partner Jaimes Leggett said the agency's ambition had always been to make Today the Brave the best place the team had ever worked.
"Our intent is to be more than a creative agency and rather become a cultural contributor," he said.
"Gallery Brave is part of our commitment to Sydney's creative community, a space where ideas collide, risk is celebrated and conversation is sparked."
Leggett said creativity could be fragile.
"Gallery Brave is a demonstration of what happens when it's given the freedom to explore without fear," he said.
"This is where we show that brave brands don't just talk about culture - they contribute to it, own it and use it as a driver of influence and growth."
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