Today the Brave’s office in Sydney has relocated into creative landmark Hibernian House.
This move is after two years of growth in the Haymarket office.
“Hibernian has been a creative haven for decades,” said Today the Brave creative partner Vince Osmond.
“In a world where creativity can feel fragile, this place shows what happens when you give it the freedom to grow without fear.”
Constructed in 1928, Hibernian has changed from tailoring workshops to the Surry Hills rag trade of the 1980s.
It’s now a heritage-listed location with tattooists, musicians, painters, photographers and performers.
“I’ve always believed that the most interesting brands don’t just talk about culture - they contribute to it,” said Today the Brave creative partner Jade Manning.
“So for me, Hibernian House isn’t about office space, it’s about embedding ourselves in the heart of creativity."
Today the Brave managing partner Jaimes Leggett said Hibernian isn’t perfect, and that’s the point.
“In a world obsessed with polished facades, we’ve chosen a space that’s raw, uneasy and endlessly creative,” Leggett said.
“It’s already sparking creative changes we’d never have expected.”
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