Credit: OMG
Today the Brave has been appointed full-service agency partner for OMG Group, covering brand strategy, social, paid and organic media, and trade and retail activation.
The brief spans OMG Group's existing portfolio, Blue Dinosaur and OMG Milk, along with two matcha brands, Omura and Matcha Mode, due to launch this year.
Alex Aleksic, CEO/MD of OMG Group, said the appointment was driven by a need to connect brand thinking with execution across retail and media.
"Today the Brave has the strategic and executional capability to do both, which made them the strongest fit for where OMG Group is headed next," Aleksic said.
Alyce Gillis, strategy partner at Today the Brave, said the agency's focus was on linking brand ideas to commercial outcomes.
"From what people see on screen to what stops them at the shelf, that's where strategy becomes tangible, and where growth really happens," Gillis said.
Work is underway, with activity rolling out across social, retail and trade channels in the coming months.
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