Toby Talbot resigns from DDB Sydney

Rachael Micallef
By Rachael Micallef | 3 May 2016

DDB Sydney chief creative officer has Toby Talbot has resigned from his role to return to New Zealand.

Talbot will be departing to take on a role as managing partner of New Zealand agency Assignment Auckland. VCCP ECD Mark Harricks recently left a role at VCCP to take on a creative director position at the company.

Talbot joined DDB Sydney in 2014 from Whybin\TBWA New Zealand, where he was chief creative officer. He previously worked at Rainey Kelly Campbell Roalfe, a part of Y&R, and DDB Auckland.

DDB Group Australia CEO Andrew Little says the agency will be announcing a replacement for the CCO role imminently.

“Toby has achieved many great things during his time at DDB Sydney and we respect and understand his decision. He is a good friend and will be missed,” Little says.
“I believe this is the plum chief creative role in Australia, leading some of the globe’s most powerful brands including Telstra, McDonald’s, Westpac, Volkswagen and Wrigleys, to name but a few. DDB Sydney is one of the most creatively resourced and highest performing creative agencies within the global DDB network and we will be announcing Toby’s replacement imminently.”

Talbot says that while it was a difficult decision, his new role feels like “an exciting new chapter”.

“I have been commuting between Sydney and Auckland every week for nearly two years now,” Talbot says. “Much though I’ll miss my friends at DDB Sydney, I am more than ready to swap a Boeing 737 for the Devonport ferry.”

The news follows the departure of DDB Melbourne's ECD Simon Bagnasco, who left the agency to take up a role with BWM Dentsu.

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