GroupM agency Wavemaker has named Toby Jenner global CEO, joining from sister agency MediaCom where he had been worldwide chief operations officer.
Jenner succeeds Tim Castree who was named GroupM’s North American CEO in December.
Jenner will lead Wavemaker’s 8,600 employees who manage $13 billion in billings (COMvergence) for blue-chip clients in 90 countries.
Prior to his current position, Jenner held the MediaCom roles of global chief business development and marketing officer, Asia Pacific COO and CEO of Australasia. He originally joined GroupM as MD of MEC in the UK.
Reporting to Kelly Clark, GroupM’s global CEO, Jenner will transition from his current MediaCom role over the coming months and begin his new Wavemaker role in September.
“Toby has been an outstanding contributor to our group’s growth for more than 15 years. In his 11 years at MediaCom, he’s been instrumental in delivery of breakthrough client work, a winning streak on award circuits regionally and globally, and powerful business development performance,” Clark says.
“Toby is passionate about helping our clients win and is a fierce competitor for them, as well as for our business. He inspires our people to consistently exceed expectations and supports them in their own career development. He will be a strong leader with the very talented team at Wavemaker.”
Since its launch in 2017, Wavemaker has invested heavily in new capabilities in precision marketing, commerce, and content marketing, and Wavemaker teams around the world have won 67% of pitches, with more than 300 new clients joining the agency’s roster during that time.
“I’m really looking forward to meeting my new colleagues and our clients at Wavemaker in the coming months,” Jenner says.
“I’m fortunate to join a business with very strong local markets, a great team, a great client portfolio, and a track record in delivering growth for brands. Like any business, I’m sure there are areas where we can be stronger. We’ll address those as a team and take the agency on to even greater success moving forward.”
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