Tim Brothers.
Nibble Edge has appointed Tim Brothers creative director.
Brothers has more than15 years of experience working across both international and Australian agencies, including TBWA, Innocean, M&C Saatchi, Dig Agency and The Works Sydney.
He has worked on some of the world’s most recognised brands such as Afterpay, CBA, VISA, Destination NSW, Qantas, Etihad, Goodman Fielder, Woolworths and Hyundai. His work for Etihad won him the first Cannes Lion for a Middle Eastern brand and his Kia Game On App 40+ creative awards including Clio.
“It’s an exciting time for me and Nibble Edge,” Brothers said.
“With agencies and brands all fighting for a share of voice in a landscape that shifts every single day, Nibble Edge is uniquely positioned at the intersection of technology and human thinking. I really look forward to helping move our clients’ brands forward –– and having a blast doing it."
Founding director Fergus Stoddart said the appointment is a key step in strengthening Nibble Edge’s capabilities.
“We spent a lot of time looking for the right fit given where we are as an agency so we are very happy Tim is now onboard,” he said.
“We are solving challenges with a blend of DX, creative, media and comms. The tech side of our business is key for our clients. So for creative leadership, we needed someone who can jump across these different disciplines.
“With the design and tech team in India doing the heavy lifting in production to support the creative and media team here, the opportunity was to bring it all together and elevate the creative thinking and use of technology across everything.”
This appointment follows a period of growth since digital experience agency Nibble Digital merged with creative and content Edge.
The agency has over the last six months expanded its portfolio with new clients and projects such as Afford, Worldpay, and Jaguar Land Rover.
Brothers will be working across Nibble Edge’s current portfolio of clients including Charles Darwin University, Hearing Australia, Kwik Kopy, Unilever Food Solutions, Allied Pinnacle, Global X and Challenger.
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