Short-form video platform TikTok has released a suite of advertising and commerce tools.
Unveiled at its TikTok Spotlight event, the company introduced two advertising solutions.
Prime Time is a tool that allows advertisers to deliver up to three sequential video ads from the same brand to a single user within a focused 15-minute window.
Logo Takeover enables brands to co-own the app launch moment, displaying the brand's creative co-branded with a TikTok logo for three seconds before transitioning into a TopView execution.
“Marketers have traditionally associated premium ad formats with TV or BVOD (Broadcaster Video on Demand), not short-form video platforms,” said Amy Bradshaw, general manager for global business solutions at TikTok Australia and New Zealand.
"But in Australia alone, more than 10 million people come to TikTok to connect, share their passions, and find inspiration."
“That’s a highly engaged audience with real attention, creating a powerful opportunity for brands to show up in high-impact moments that drive both cultural relevance and measurable business outcomes.”
A key focus of the event was TikTok Shop, which enables Australian brands to sell products directly to global customers. Users in countries including the US, UK and Singapore can find and purchase products through videos and creator-led content without leaving the platform.
“During the 2025 Cyber Weekend, EHPlabs generated more than $350,000 in true incremental Gross Merchandise Value (GMV) directly on TikTok Shop. It’s a powerful proof point that TikTok is more than a marketing platform; it’s a full-funnel commerce engine helping Australian businesses accelerate growth locally and compete on the global stage,” said Bradshaw.
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