TikTok launches its business solution

Chris Pash
By Chris Pash | 25 June 2020

TikTok, the short-form video app, today launched TikTok For Business, a full tilt at capturing the attention of brands and marketers.

TikTok For Business is designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community.

Brett Armstrong, general manager, global business solutions, TikTok Australia, says TikTok has been an important source of fun and positivity for users around the world.

"And we’ve seen more and more Aussie brands tap into opportunities on TikTok to channel creativity, spread joy, and connect with new audiences," he says.

"We’re thrilled to be launching TikTok For Business to enable brands and marketers to engage their communities in innovative ways and build brand affinity where it matters.

"We look forward to continuing to learn from our brand partners to build new services, products and resources that enable them to use TikTok as a valuable marketing platform, both globally and here in Australia.”


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