TikTok launches #AdTok to help marketers understand the platform

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 7 October 2021

TikTok For Business has launched an initiative to help marketers in Australia and New Zealand better understand how to use the app.

Through the hashtag #AdTok, the platform will provide businesses with educational videos created by TikTok For Business, brands, and creators. The content will include marketing tips and creative inspiration.

The launch of #AdTok will be supported by an integrated marketing campaign, including print, online, and social ad executions.

“At TikTok, we see #AdTok as an investment in equipping businesses with simple and accessible tools to support them as they build out their marketing strategies, including how to adapt and unlearn more traditional marketing techniques and prioritise authenticity and creativity,” says TikTok AUNZ global business solutions general manager Brett Armstrong.

#AdTok is launching with content from big brands, including McDonald’s, Vegemite, and Cottee’s, who have remade their most iconic ads for TikTok.

To celebrate its 50th birthday, McDonald’s worked with TikTok to reimagine its “I’m lovin’ it” jingle using local creators and Australian DJ Havana Brown.

“Through this work, McDonald's Australia, VEGEMITE and Cottee's Cordial have each shown how their creative can be reimagined for the platform, bringing their brand and campaigns to life in a uniquely TikTok way,” Armstrong says.

“At the heart of these remakes is a memorable audio asset that has become synonymous with the respective brands, showcasing the power of sound on TikTok.”

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