Lee Simpson and Evan Roberts.
Diversified property company Stockland has appointed creative agency Tightknit Studio to work on its customer strategy and brand experience transformation.
Tightknit will conduct an enterprise-wide analysis of customer experience, identifying critical moments in the customer journey and creating brand experiences.
"At Stockland, we are always looking to enhance the customer experience right across the enterprise and partnering with Tightknit Studio helps us achieve that," said Cherie McMahon, general manager of customer and marketing at Stockland.
"Tightknit bring a unique blend of business acumen, strategic insight and strong creative pedigree to cut through the complexity and create impact."
Tightknit Studio, recently launched by Evan Roberts and Lee Simpson, will work across Stockland's residential, logistics, retail and workplace divisions.
"As a creator and curator of connected communities in Australia, Stockland is an organisation having a positive impact on some of Australia's biggest challenges from ageing population to robust supply chains, to sustainability," said Simpson.
"The opportunity to enhance customer experiences while strengthening the brand's position is both a privilege and a significant responsibility."
The scope of work encompasses strategic customer journey mapping, experience design and the creation of ideas to reinforce Stockland's brand positioning.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.