Creative agency Tightknit Studio has developed a new service model with social impact brand Thankyou, beginning with its Personal Care business.
Under the partnership Tightknit acts as both the agency and marketing department for the company.
“We partner with Tightknit Studio for their world-class marketing and creative credentials that allow us to compete in tough categories against competitors with deeper pockets,” said Thankyou co-founder Daniel Flynn.
“Tightknit are fully integrated in our business which creates the consistency of the Thankyou brand across multiple categories.
“As a social enterprise, we bring consumers products that exist for one purpose only - to help create a world where not one person lives in extreme poverty. Tightknit are not only aligned to this mission but through their creativity, are helping to make it a reality.”
Tightknit Studio will lead the marketing agenda. Their remit spans the full Marketing Mix including influencing NPD, pricing, category marketing and attending range reviews.
"In many ways this is the ultimate proof point of Tightknit." said Tightknit Studio co-founder and CEO Lee Simpson.
"We gain unprecedented access to the client's business while preserving our external market perspective.
“And when we talk about Tightknit Studio taking creativity to new places, this is another step towards that ambition.”
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