Independent agency Thrive PR has launched a new division to help brands respond to the coronavirus pandemic.
Called Thrive Media, it will be made up of Australian and New Zealand journalists, editors, creatives and content producers who will deliver a “pop up” or “always on” media unit for brands.
The team will have experts across business, finance, fashion, health and travel.
“We will give clients their own newsrooms for a day or ongoing,” says Leilani Abels, founder and MD of Thrive PR.
“With mainstream media channels nearly exclusively focused on COVID-19 and regional media outlets in hibernation, it’s critical that organisations deliver purpose-led communications with their audiences in multiple ways.”
“Thrive’s 'corp-sumer' approach, combining corporate and consumer communications, has never been more relevant and we want to help our clients and others navigate this period of uncertainty.”
The new offering also creates job opportunities in an industry that has been impacted by the pandemic.
“We already have an incredible network and we are continuing to recruit specialist writers and content producers who will collaborate with our Thrive consulting team,” Abels says.
“These journalists and our content production team, know how to find and create great stories. We welcome freelancers and journalists to get in touch with us.”
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