Ben Walker
Creative agency Those That Do has partnered with collaborative social media marketing platform Gladcloud.
The deal merges Those That Do’s creative expertise in brand strategy and consumer engagement with Gladcloud’s experience in scalable, hyperlocal social media activation, designed for companies that work through a third-party network.
“Our new partnership with Gladcloud offers a unique opportunity to fuse strategy, storytelling and localised reach into a single, unified approach,” said Ben Walker, Those That Do founder and director.
“Having both worked extensively with global leaders in the beverage space, there is already strong synergy between our businesses; this new partnership is about introducing more brands to the power of combining strategy, brand narrative and hyperlocal execution to drive real-world results,” he said.
The partnership reflects Ireland-based Gladcloud’s global expansion plans, with Australia one of the company’s key growth markets.
“Gladcloud will enable Those That Do clients to leverage the social media presence of retail customers at scale to increase engagement and local conversions with brand-safe assets that are programmatically customised and hyper-locally targeted for each retail partner location,” said Tyson Pearcey, Gladcloud chief growth officer.
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