Honda.
Honda New Zealand has appointed full-service creative and media agency, Thompson Spencer, following a competitive process among existing agency partners.
The remit spans creative development and production, supporting Honda’s brand and retail activity.
“Honda is a legendary brand, and we’re proud of the thinking and work we’ve created together over the past year,” said Thompson Spencer group CEO, Melanie Spencer.
“From ‘The Perfect Union’ to ‘The Power of Dreams’, this partnership allows us to continue building strong, creative platforms that connect with Honda customers.”
The appointment builds on a year of work between Honda NZ and Thompson Spencer, including two major integrated campaigns: ‘The Perfect Union’ for Honda’s hybrid range, and ‘The Power of Dreams’ to launch Honda’s first full EV to the New Zealand market.
Honda Australia’s agency village includes Zenith Media Australia, Special Australia, Burson, Howatson+Company and WiredCo.
Honda New Zealand managing director, Carolyn McMahon, says the agency’s ideas and track record made them a natural choice to continue the partnership:
“Honda is a legendary brand, and the ideas Thompson Spencer presented were distinctive and grounded in a good understanding of our customers,” says McMahon.
“While our focus continues to be on strengthening retail performance, the work we’ve done together over the past year has delivered strong creative and production quality.
“We look forward to building on this and driving more impactful outcomes moving forward.”
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