Oliver King.
New Zealand's Thompson Spencer has appointed Oliver King managing partner: strategy.
Most recently head of strategy at Spark Foundry, King held the same title at OMD, Ikon Communications and Carat.
“Olly is quite simply one of the best strategic minds in New Zealand, and we’re incredibly excited to have him join us,” says Thompson Spencer group CEO Melanie Spencer.
“He has an extraordinary ability to see connections others don’t: between brands and people, creativity and media, culture and commercial opportunity.
“What makes Olly especially right for Thompson Spencer is that he is a true creative at heart.
“He understands that media is in everything, and the importance of sculpting strategies that allow ideas to travel across channels and shape every experience that follows. He is already making a tangible difference across the agency and for our clients.
“Thompson Spencer is unique, and so is Olly. It’s a perfect match.”
In his role, King will oversee the strategic direction of the agency, working across its full client portfolio to connect brands, people, data and Thompson Spencer’s breadth of specialist expertise.
His appointment comes as Thompson Spencer continues to build momentum, following its appointment as agency of record for Honda New Zealand and its selection by Musashi to lead the brand’s entry into the Middle East, alongside recent wins including New Zealand Police, Michael Hill Jeweller and First Table in London.
King says Thompson Spencer’s history of challenging traditional agency models was a major drawcard.
“What drew me here is Thompson Spencer starts with connection,” said King.
“The traditional funnel no longer reflects how people discover and interact with brands - society is now organised around the smartphone, and creativity can't be separated from the channels in which it appears.
“Ideas need to connect with different people in different ways, without losing what makes them powerful.
“There’s a rare combination of creative ambition, media intelligence, and momentum here. I’m looking forward to bringing those strengths together and being part of what comes next for our clients and the agency.”
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