Ben Goodale (Quantum Jump), Jess Strange (Southern Cross Travel Insurance), Laura Sedgwick (Sedgwick Communications), Rachel Winkle (Quantum Jump), Jimmy Hyett (This Is Flow). Credit: SCTI
Southern Cross Travel Insurance (SCTI) has finalised its agency line-up across Australia and New Zealand following a competitive media pitch, appointing three Sydney-based agencies to support its growth strategy.
Independent media agency This Is Flow has been awarded the media account across both markets. The agency will handle all planning and buying activity, spanning traditional and performance channels.
Creative duties in Australia go to Quantum Jump Sydney, which will lead data-driven creative, CRM and loyalty initiatives.
Sedgwick Communications has retained the Australian PR account, continuing its long-term relationship with SCTI.
“SCTI is the kind of brand we love to work with, ambitious, customer-centric and ready to push boundaries,” said This Is Flow CEO, Jimmy Hyett.
“Our mission is all about delivering a state of growth for our clients, and with SCTI, we have a chance to bring this to life across both countries, creating work that not only performs, but genuinely connects with travellers.”
Quantum Jump Sydney GM, Rachel Wintle, said the agency’s expertise in driving returns for clients stood out during the pitch process.
“Our expertise in driving return on customer has delivered real commercial impact in New Zealand, and we’re thrilled to partner with This Is Flow and Sedgwick Communications to support SCTI in Australia,” she said.
“SCTI is a brand with purpose and ambition, we’re proud to be part of the journey and excited to grow the brand in Australia.”
Sedgwick Communications MD, Laura Sedgwick, said the agency was particularly proud of the in-depth partnership with SCTI.
“As SCTI continues to pursue ambitious growth plans, we’re excited to help drive that journey, delivering sharp, strategic communications that connect with travellers and support the business at every step,” she said.
The appointments mark a significant step in SCTI’s trans-Tasman growth plans, with the brand looking to deepen its presence in Australia while maintaining a strong lead in its home New Zealand market.
“We’re excited to announce our new agency village and our partnerships with This Is Flow, Quantum Jump Sydney and Sedgwick Communications, particularly as we accelerate our growth in the Australian market,” said SCTI chief customer officer, Jess Strange.
“All our agencies bring deep digital expertise and a strong focus on performance, which aligns perfectly with our customer-first philosophy.
“We loved Flow’s transparent, real time media approach, QJ’s collaborative approach to creative ideation, and their focus on our success. Both agencies’ Kiwi connections are a bonus, but it’s their understanding of the Australian landscape that makes them ideal partners for this next chapter.”
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