Independent media agency This is Flow has been appointed by Australian Health Vitality to manage media planning and buying across its portfolio of health and wellness brands.
AHV's stable includes Life Botanics, HairCareBear, Iso Whey, Celebrity Slim and Wheyless.
The account spans both brand and e-commerce media, with Flow tasked with driving growth and connecting AHV brands with health-conscious consumers across the country.
"We are an entrepreneurial company experiencing rapid growth and need a partner who is dynamic, with the ability to continue driving our brands forward," said Steve Brandt, chief marketing officer at Australian Health Vitality.
"This is Flow have the team and mindset to accelerate our growth and unlock new opportunities to connect us with our consumers."
Activity is already live across influencers and performance digital channels with brand to follow.
"We're excited to be working with the AHV team and their innovative brands," said Jimmy Hyett, CEO of This is Flow.
"Not many health brands own the entire journey from formulation to consumption, and it opens so many opportunities to innovate in media with new products and formats."
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