Independent This Is Flow has won the media account for Cranky Health, the company behind The Man Shake, The Lady Shake, The Kids Shake and Famous Nutrition, following a competitive pitch.
The account is valued at $16 million, with media planning and buying already under way across traditional and performance channels.
"Flow stood out with their approach to culture and technology," said Anthony Mortimer, Cranky Health CEO.
"Their experience in the performance space, coupled with the talent within the agency was a clear standout for us."
Jimmy Hyett, CEO of This Is Flow, said the Man Shake is an iconic brand that we all know from years of watching sports.
"The founder story and rise to market leadership is a unique position to be in, and we aim to build on this success across the total Cranky Health business for years to come,” he said.
The Man Shake was founded by former NRL player Adam MacDougall and has grown into one of Australia's leading weight loss products.
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