Independent media agency This is Flow has decided to share up to half its profits with staff.
The move by the full service agency is part of a new operation model, Flow Profit Share.
"I hope this model will cause a stir in the industry, especially in this climate where it almost seems ludicrous to give away profits," says Jimmy Hyett, founder and CEO.
"However, we care about our future and want our staff to be on the same journey as us because when they succeed, so do we."
The growth incentive will see the agency pay out profit in a sliding scale from 5% up to 50%.
The guaranteed payment will be included in all contracts and will be over and above annual salary.
“It’s not just a future plan, Flow has experienced significant growth over the last year, and we want to share that success with our team. We have backdated the incentive to include last year’s results as well,” says Hyett.
He says the unique people first model is something that many others can’t do.
However, Flow believes it will not only help maintain some of the strongest talent retention in the industry, but also add to the high appeal for new talent wanting to work with the agency.
To be eligible for the profit share staff must achieve 70% or higher in their performance review, must have worked with Flow for a minimum of six months and ust still be employed September 1 or at the time of payout.
“It’s our belief that the agency of the future should have the ability to innovate, not just in the work, but the whole business," says Hyett.
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