Credit: Jimmy Hyett
This is Flow has retained the Workwear Group media planning and buying account following a competitive pitch.
The agency continues its partnership with Workwear Group's KingGee, Hard Yakka and NNT brands. Workwear Group supplies workwear, footwear and accessories to businesses across Australia, New Zealand and international markets.
This is Flow CEO Jimmy Hyett said the agency had grown up with the brands.
"We grew up with these brands, seeing how they represent Australia in so many ways - hard work, determination and strong values,” Hyett said.
“We've had so much fun working on these brands, and it's a privilege to continue being a part of their history and work alongside the amazing team at Workwear Group.”
Workwear Group head of marketing Jayne Willmott said the company was delighted with the renewal.
“They have a deep understanding of our brands and consistently bring sharp strategic thinking to how we navigate and leverage the media landscape,” Willmott said.
“Their team combines strong expertise with genuine passion, and they show up with that energy in every engagement."
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