Melbourne Park.
Melbourne Park has appointed independent agency Think HQ its creative services agency, following a competitive pitch.
The appointment secures a 12-month retainer to deliver strategic and creative support across the state’s premier live events precinct.
"We're pumped to formalise our relationship with Melbourne Park with this creative retainer,” said Think HQ group head creative strategy and client management, Lisa Gumbleton.
“Being a strategic and creative partner plays perfectly into our strengths and previous work with Melbourne Park. We're so excited to get into it."
As part of the partnership, the agency will lead always-on creative campaigns while developing two major seasonal sports campaigns designed to build on Melbourne Park's recently launched ‘Where We Play’ platform.
The partnership started on August 1.
"As we continue to evolve Melbourne Park’s brand and positioning, we're looking forward to working with Think HQ to create engaging campaigns that connect with audiences, drive visitation and showcase everything the precinct has to offer year-round,” said Melbourne Park head of marketing, Stacey Kwijas.
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