Sarah Wood and Jen Sharpe.
Melbourne-headquartered agency Think HQ has appointed Sarah Wood Sydney director as it eyes national growth following last year's acquisition of LOUD Communications.
Wood replaces Sydney general manager and former LOUD CEO Lorraine Jokovic, who is stepping down after leading the integration into Think HQ since September 2024.
"Sarah is an ideal fit for Think HQ's growth ambitions and values," said Think HQ founder and managing director Jen Sharpe.
"She is a dynamic, innovative, smart, strategic and successful creative business leader, with a commitment to diversity and cross-cultural expertise built working across diverse markets."
Wood joins from creative and innovation agency SLIK, where she served four years in senior management roles, rising to managing director. She increased revenue by more than 50% by diversifying and growing the client base.
Before SLIK, Wood spent more than a decade at global experience agency Imagination in senior business director roles across Australia and Asia Pacific. She grew and managed Imagination Australia's Telstra business and led Ford's Asia Pacific and Africa accounts while establishing the agency's Shanghai operations.
Wood will expand Think HQ's integrated capabilities in Sydney, building on existing clients including CommBank, Netflix and Lipton. The agency delivers strategic planning, production, PR, social, technology and language services.
"Think HQ's unique capability to understand today's Australia, their commitment to positive change and high performing integrated offer is what drew me to this role," Wood said.
"I'm passionate about amplifying that impact while driving commercial growth and expanding Think HQ's reach in Sydney."
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