- Best Global Brands Report: Apple (1st), Google (2nd) and Amazon (3rd)
- New entrants Uber (87th) and LinkedIn (98th)
- Facebook drops from top 10, falling five places to 14th from 9th
- 25% brand value growth lifts MasterCard to 62nd from 70th
Consutancy Interbrand has releeased its Best Global Brands Report for 2019, the 20th edition ranking the world’s most valuable brands.
Facebook at 14th ($US39.857 billion) dropped out of the top 10 where it was placed 9th last year.
The social media pplatform first entered the Best Global Brands Report in 2012 at 69th, seeing a steady stream of growth in the following five years.
At its peak in 2017, Facebook was ranked 8th with a brand value of $US48.188 billion.
Apple, Google and Amazon retained their hold on the top three rankings.
This year’s report positions Apple ($US234.241 billion), Google ($US167.713 billion), and Amazon ($US125.263 billion) as the three most valuable global brands respectively.
Apple and Google retained their top positions for the seventh consecutive year. Apple’s brand value grew by 9% and Google’s by 8%.
The top 10:
Mastercard was the leading growth brand, shifting eight places to 62th as a result of a 25% increase in brand value to $US9.43 billion.
Other top performers include Gucci, which ranked 33rd, increased by 23%, with a valuation of $US15.949 billion and Adobe ranked 39th, up 20% to $US12.937 billion.
The combined total value of the Top 100 is $US2,130,929 million, an increase of 5.7% from 2018.
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