The Works, part of Capgemini, has hired Daniel Pankraz as strategy partner.
He has held senior roles at creative agencies in Sydney, London and New York including BBH New York, AKQ London, iris APAC and for the past six years has been head of brand experience & Innovation at Leo Burnett Australia.
Pankraz will oversee all output for key clients including Masterpet, Aware Super, Goodman Fielder, The Smith Family, Subaru, H&R Block and Destination NSW.
The Works partner Douglas Nicol said: “We see Dan as the perfect fit for us. Not only will he lead the charge in amplifying our ‘Be Significant’ purpose, but his broad skillset and backgroundparticularly across innovation and technology will serve the evolving needs of our clients perfectly, as well as the wider Capgemini business.
"A mantra we hold close to our hearts here is ‘it takes guts to create work truly worthy of consumers attention’ and Dan certainly has that ambition in abundance.”
Pankraz said: “I’m super excited to join the amazing team at The Works, an agency I’ve admired for a long time.
“I’m all about helping brands create commercial and cultural impact so The Works’ brand purpose to ‘Be Significant’ genuinely resonated with me and I’m excited to help accelerate that ambition”.
Pankraz’s has received numerous industry acclaim, including from Cannes, Effies and One Show to Spikes, D&AD and Clio.
Reporting to Pankraz, senior strategist Lucy Batchelor, who joined the agency as an intern in 2017, has been promoted taking on broader responsibilities across the strategy team.
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