The Works has appointed Adam Donnelley to the newly created role of head of strategy.
Donnelley is a director of the IAA and has held a number of roles including managing partner at DDB Australia, working on its Telstra business.
He has more than 16 years of experience in advertising including executive vice president at MRM Worldwide in New York and several roles within STW. He was most recently founder and chief strategist at Shake Content.
The Works creative partner Douglas Nicol says Donnelley's extensive experience will be an asset to the agency.
“Adam is a strategy specialist, his career experience has allowed him to develop skills across the full spectrum of marketing challenges we face as modern marketers,” Nicol says.
“As head of strategy Adam’s local and international experience will play a vital role to the position and offer invaluable insight to a breadth of clients at The Works, he is a brilliant addition to the team.”
It follows recent additions to The Works team including the appointment of Phil Watson as a creative partner.
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