The works has signed gamified content platform Komo Technologies as it's digital enegagement supplier.
Komo’s appointment at The Works expands the growing client portfolio of agencies using the platform, including Havas, Bastion Group, Greenroom Digital, Total Sport & Entertainment, Thrive PR, Carat and Octagon.
Damian Pincus founder/creative partner The Works said: “We are excited by the opportunities partnering with Komo Technologies brings us, to build interactive and gamified digital experiences, consumer promos, and competitions for our clients faster and more effectively.
"The new flexible agency pricing system means we have complete flexibility to purchase credits for each client campaign, which is a huge advantage for us as an agency.”
Joel Steel, Komo CEO and co-founder said: “The Komo platform’s tools give agencies the ability to create micro-sites which we call Engagement Hubs plus use the platform to respond to briefs in the same time it would take to create a wireframe mockup to send to potential clients in a wireframe or PowerPoint presentation.
"If a client wants some changes these can be done in minutes and when the client wants the hub to go live, the agency simply hits ‘publish’ and that is when the 30-day Komo Credits start.”
Head of digital marketing at Goodman Fielder, Leah Jackson, says: “We are excited about using the Komo platform as it allows our team and agency partners to create interactive, gamified content and competitions, which reinforce a positive consumer experience, with greater efficiency and effectiveness than other platforms."
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