The WFH Diaries: Rowena Newman’s 8 immutable laws of lockdown

By AdNews | 26 May 2020
 

AdNews brings the stories of those working from home (WFH) in the advertising and media industry during the coronavirus crisis.WFH Diary.

Rowena Newman, the head of marketing at ThinkTV, has just finished 12 weeks working from the home with two tween children and an otherwise displaced cat:

Tea definitely helps in a crisis. Coffee helps more, but only up to a point after which the rapidly diminishing returns curve kicks in. Cheesecake also helps and the returns curves it generates are even fatter.

Friday afternoon drinks and trivia are so much more appealing when you can participate from home in your ‘jarmies. By yourself. Without the trivia.

Ugg boots bring more joy than, well, just about anything. I was going to say they bring more joy than Jimmy Choo until I remembered that Jimmy hasn’t brought me much joy for a while now.

A short board game is a good board game. Particularly when small humans are involved. Or any humans really. Monopoly is out. Catan is in. There is a formula involving the longest road. Mummy always wins.

I know Minecraft is supposed to be one of the more educational games. So I’ve learned to accommodate minecraft in my life. I even bought a T-shirt. Take minecraft love to the power of 5 weeks times 6 hours of scheduled computer time for online learning with sporadic supervision and you get a 12-year-old who has earned a PhD in “The optimal configuration of bats and parrots badges to secure villager outcomes” from the University of Bad Parenting.

It’s all fun and games until you run out of frozen Ikea meatballs. Still hungry after breakfast? Need a morning snack? Need another post dinner snack? Ikea meatballs are the answer. The average suburban fridge can hold 4 bags of meatballs.

WiFi. Just Be grateful for WiFi. In case there is a god of WiFi you need to be grateful for WiFi.

TV is good. Yes I am paid to say that but that doesn’t make it any less true. There is something really cool about punctuating each day with family hour of good wholesome TV. Or just punctuating the day with anything at all is good too. Days need punctuation

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