AdNews brings the stories of those working from home (WFH) in the advertising and media industry during the coronavirus crisis.
Anna Magliano is head of client services at Kaimera.
How are you dealing with the silence?
Anyone who knows me well, will know that normally my street is alive with “hustle and bustle” due to a very particular ‘non-social distancing business’ next door, which has been temporarily closed, so the silence is very much welcomed and enjoyed for a change!
What’s the upside?
All the usual things that everyone has mentioned, but the one big one for me is the sheer comradery and support of our media owner friends, who have genuinely and consistently reached out in an attempt, not to sell their wares, but to stay connected, offer support, share intel and insights, or perhaps even for a virtual Friday lunch (courtesy of booze and food delivery services), but most importantly to communicate to us that as an industry we are all in this together!
I feel very nostalgic for life's moments that have temporarily fallen by the wayside. Big things like predictability, routine, certainty, and the very small things like human contact that comes with a hello or goodbye. Like many others I just miss simple social interactions that were sometimes considered as mundane moments of life, but I would do anything to have them back tomorrow
How are you using the commuting time saved?
I can tell you for sure that I do not miss the daily grind of traffic, bus, running around doing the child drop off etc.
I’ve made a promise to myself to use this time to make my life richer… so I either:
A. Go for a long run, and enjoy the early morning rays of sun or
B. Force myself to complete a personal goal that has been on my ‘to do’ list for months.
I am looking forward to being back in the office because…
I can finally leave this letter for my fridge:
Despite the joy I have had with hours upon hours of reaching into you, it’s time we split… We will remain good mates, and we will continue to have respect for each other. However, the excitement and the thrill are gone, and we need to agree that it's time to move on.
What a ride it was! I remember the passions I’ve had for my forbidden love for food, the desire, the happiness, and at times deep regret—a rollercoaster of food love, but the longing for the older ,slimmer self is my only real true love.
Till the next Pandemic
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