The Voice beats Masterchef in head-to-head battle

Arvind Hickman
By Arvind Hickman | 2 May 2016

Nine's The Voice has pulled off a confidence-boosting season launch as it attracted more metro viewers than Ten's flagship property MasterChef.

The Voice had an average of 1.4 million viewers to MasterChef's 1.01 million, according to the overnight OzTam ratings. Last year both shows started at different times with MasterChef's first episode attracting 1.2 million viewers and The Voice's 1.6 million.

By demographic, The Voice pulled ahead of MasterChef in the 18-49 and 25-54 age demographics while MasterChef trumped The Voice in the 16-39 age bracket. In the 25-54 demographic, MasterChef won Melbourne and Perth while The Voice claimed Sydney, Brisbane and Adelaide in what promises to be a fascinating ratings battle.

Grand Designs on ABC was the sixth most watched program of the night with 799,000 viewers, followed by Midsomer Murders on 796,000.

Nine's 60 Minutes was the ninth most watched show of the night with 722,000 viewers, while Seven's House Rules whole house reveal episode pulled into the top 10 with 628,000.

Nine won the night on 28.8% audience share followed by Seven on 26.7%. Ten picked up 18.5% of the audience followed by ABC on 17.8% and SBS on 8.32%

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus