The UK Effies: Saving lives and getting KFC to make better fries

Chris Pash
By Chris Pash | 23 September 2019
Screenshot from Youtube clip

The UK's 2019 Grand Effie was awarded to C.A.L.M. and adam&eveDDB for Project 84, an initiative that got people talking about male suicide.

Juliet Haygarth, managing director of Effie UK, says the work saved lives and led to UK’s first Suicide Prevention Minister. 

“Project 84 started an important and highly effective social conversation that ultimately contributed to policy change in the UK," she says. 

C.A.L.M. was named Marketer of the Year.

Mother London was Agency of the Year after winning campaigns for KFC and Greenpeace.

Forteen trophies were awarded across 10 categories, including one Grand Effie (best in show), three Gold, five Silver and five Bronze Effie Awards.

The winners:

Gold
KFC UK&I and Mother London for KFC’s “Haters gonna hate, use them as bait. KFC’s New Fries Campaign, 2018” in Restaurants
C.A.L.M. and adam&eveDDB, for CALM’s “Project 84” in Small Budgets
Virgin Trains West Coast and Anomaly for “Putting the original Virgin back in Virgin Trains” with Manning Gottlieb OMD and TMW in Transportation

Silver
C.A.L.M. and adam&eveDDB, for CALM’s “Project 84” in Carpe Diem – Services
KFC UK&I and Mother London for KFC’s “FCK we’re sorry – turning a moment of crisis into an opportunity for positive brand fame” in Carpe Diem Services
Britain’s Beer Alliance and Havas London for Britain Beer Alliance’s “Long Live the Local” with Havas Media, One Green Bean, Ekino and Hanover in Government, Institutional & Recruitment
C.A.L.M. and adam&eveDDB, for CALM’s Project 84 in Positive Change: Social Good – Non-Profit
NHS England and MullenLowe London for NHS’s “We are the NHS” in Positive Change: Social Good – Non-Profit

Bronze
KFC UK&I and Mother London for KFC’s “From Chicken Crisis to Chicken Comeback” in Corporate Reputation
HSBC and J Walter Thompson (London) for HSBC’s “A Global Citizen Rediscovers Relevance in Changing Britain” with Grey London, PHD (London) and Mindshare in Finance
NHS England and MullenLowe London for NHS’s “We are the NHS” in Government, Institutional & Recruitment
Greenpeace and Mother London for Greenpeace’s “There’s a Rang-tan in my Bedroom” with Weber Shandwick (UK) in Positive Change: Environmental – Non-Profit
Ella’s Kitchen and Havas London for “Ella’s Kitchen; serving, not selling to parents” in Sustained Success - Products

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