Louise Cosgrove, Lap-Tin Tsun and Murtaza Rangwala
The Travel Network (TTN), a luxury hotel media platform, has launched in Sydney.
According to TTN, the platform reaches 300,000 lobby impressions and 275,000 in-room views in Sydney per month.
"Hotels are one of the few remaining places where people are fully present," said Lap Tin-Tsun, founder of TTN.
"What is special about hotels is they're one of the few places where customers are not only captive and engaged, but also travelling, which means they're primed with a mindset to enjoy, experience and spend."
The platform will carry no more than 20 to 30 brands in total, capped at three to four per category, across luxury retail, premium travel, financial services, luxury automotive and events.
The Sydney launch follows a pilot and marks the first phase of a planned global expansion into New York, Los Angeles, London, Singapore and Hong Kong.
Advertisers can target guests across more than 40 traveller personas spanning travel, luxury and corporate segments, with QR-enabled content designed to drive direct booking and purchase.
When expanded across Sydney, Melbourne, the Gold Coast and Brisbane, TTN expects to reach up to 750,000 in-room impressions and 1.1 million lobby views monthly.
Milestone Creative has signed on as a partner across tourism and events categories.
"We saw immediate alignment in the vision, ambition and opportunity it brings for advertisers and agencies - particularly for reaching the premium and luxury end of the market with tourism and events," said Alana Hay, CEO of Milestone Creative.
Riley Heng, general manager of Kith Hotel said they partnered with the network because of it’s tailored offerings.
"Kith Hotel is pleased to partner with The Travel Network to better connect our guests with the best of the city from the moment they arrive. Whether here for business or to explore the city, The Travel Network lets us meet them in that moment with content tailored to who they are and what they're looking for," said Heng.
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