The Trade Desk's Min-Jae Lee joins Quantcast as chief privacy officer

Paige Murphy
By Paige Murphy | 8 July 2021
Min-Jae Lee

Global advertising technology company Quantcast has appointed Min-Jae Lee, JD, as its chief privacy officer.

Lee joins Quantcast from The Trade Desk and will be responsible for driving Quantcast’s privacy-first approach and helping brands and publishers manage consumer consent.

At The Trade Desk, Lee served as lead privacy counsel and oversaw the company’s global privacy program.

During her time at the company, she navigated and addressed the challenges of General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA) and the industry’s major privacy developments.

Prior to The Trade Desk, Lee spent time at technology and media companies including Spotify and Adobe.

She received her law degree, with a focus on intellectual property, technology, and civil liberties, from Stanford University, and is a Certified Information Privacy Professional (CIPP), both in the US and in Europe.

As a participant in the Network Advertising Initiative (NAI) and the Interactive Advertising Bureau (IAB), Lee is also involved with evaluating proposed policies for the industry.

“Consumer trust is at the core of our business, and adding a privacy veteran with Min-Jae’s level of expertise to our team reflects our focus and commitment,” Quantcast CEO Konrad Feldman says.

“Min-Jae shares our values of championing the free and open internet with a privacy-first approach and her global perspective will help us continue to lead the market and help our clients to confidently meet the requirements of existing and emerging privacy standards around the world.”

Quantcast APAC managing director Andrew Double says Lee's hire has come at an important time within the industry as privacy reform ramps up.

"We have seen extensive privacy reforms within Europe and North America and, more recently, in some parts of APAC," Double says.

"I fully expect this trend to continue in APAC and with our privacy-first approach and Min-Jae's experience, Quantcast is well positioned to help consumers, publishers and brands. I am delighted that Min-Jae Lee has joined the Quantcast team.”

In her role at Quantcast, Lee will help customers and the industry effectively and efficiently meet the new demands of privacy regulations around the world.

“Growing up in Morocco, Greece, Korea, England, and the US, I’ve developed a unique, global perspective on privacy. Privacy is a socially-driven reflection of society, and we’re in a very interesting time in the evolution of digital advertising, where decisions around privacy are paramount,” Lee says.

“I chose to join Quantcast because it is leading the market in privacy-driven products through innovative technology, and is a leading force in helping the industry adapt to future changes. I look forward to applying my knowledge to help drive Quantcast’s privacy-first approach to a smooth transition for its customers in the era of advertising without third-party cookies.”

Lee joins recent executive hires for Quantcast, including chief people officer Valerie Junger, chief marketing officer Ingrid Burton, and general counsel Ileana Falticeni.

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