The Trade Desk’s campaign, Own Your Future, calls for marketers to break free from the stranglehold of walled gardens and place control at the centre of their media strategy.
The ACCC’s 2025 Digital Platform Services Inquiry confirmed that Google dominates the supply chain, with its ad buying platform.
"When advertisers hand over their strategy and data to walled gardens, they place control in platforms with inherent conflicts of interest," said James Bayes, vice president - ANZ, The Trade Desk.
“The Trade Desk empowers advertisers to retain control of their data, direct every campaign dollar toward measurable outcomes, and maintain the transparency needed for sustainable growth.”
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