The most engaged brand video ads on Twitter in Australia in October, 2020:
Lottie Laws, head of video solutions at Twitter Australia:
“This month’s leaderboard saw the top brands engage with these communities in a series of new video ads that informed and educated.
“Launching something new was a common trend this month, with Google, Hyundai, PlayStation and Optus using the platform to let Aussies know about the latest ways they can connect, drive or play games.
“The remaining brands that topped the leadership board focused on educating viewers. Whether it is the rewarding career Defense Jobs Australia can offer aviation enthusiasts or ANZ helping business owners plan their next move, we saw brands come together to inform and educate — something we know Twitter audiences come to the platform for."
The top-performing brand videos include:
@OptusEnterprise - highlighted the power of its new 5G packages on select business plans.
Discover why 5G is a real game changer, with the ability to unlock the potential of your business. It starts with Optus 5G now available on select business plans.— Optus Enterprise (@OptusEnterprise) October 1, 2020
@HyundaiAus - Hyundai i30 Sedan N Line
The latest addition to its i30 hatch range with the aggressively stylish Sedan N Line in a new ad developed by creative agency AnalogFolk.
Introducing the all-new Hyundai i30 Sedan N Line - a bold new expression of the award-winning i30 hatch. Sculpted with aggressively stylish lines and shapes, the all-new i30 Sedan N Line is born for disruption.— Hyundai Australia (@HyundaiAus) October 11, 2020
@googledownunder - Nest Hub Max
Reminding Australians to never miss a moment with the family with its new Nest Hub Max smart home controller.
Never miss a moment with family. Connect with those who matter most with Google Duo.— googledownunder (@googledownunder) October 27, 2020
Requires Wi-Fi and compatible device.
@defencejobsaust - Start your aviation career
Highlighting what a rewarding career the Air Force can offer, @defencejobsaust released its latest recruitment video to find its next aviation team.
@PlayStationAu - Pre-order Godfall on PS5
Action role-playing game Godfall is now available for pre-order on PlayStation 5.
Stunning power. Breathtaking detail. Twelve Valorplates empower you to find your slaying style in Godfall. Ascend to greatness Nov. 12 on PlayStation 5.— PlayStationAU (@PlayStationAU) October 28, 2020
@ANZ_AU - Business Planner
Helping businesses plan their next steps with the launch of its new Business Planner.
Plan your next step with our new ANZ Business Planner.— ANZ Australia (@ANZ_AU) July 28, 2020
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