New Zealand menswear brand Rodd & Gunn has appointed The Thoughtful Agency its full-service digital performance partner in Australia, covering both its e-commerce business and The Lodge Group hospitality arm.
The appointment comes as Rodd & Gunn expands in Australia, including a new flagship and hospitality space in Melbourne on Little Bourke Street.
"It's a brand with a distinctive presence and significant potential for online growth locally," said Prav De Silva, CEO and chief growth officer at The Thoughtful Agency.
"Working across both The Lodge Group and the broader omnichannel business allows us to deliver a truly integrated strategy across multiple brand touchpoints.
"To be appointed as Rodd & Gunn’s digital agency in Australia is an exciting milestone for our business.
“We’re also looking forward to bringing our community together through our Thoughtful Minds Connect event series, which will be hosted at The Lodge on Little Bourke Street."
Mike Beagley, CEO of Rodd & Gunn, said partnering with The Thoughtful Agency marks an exciting step.
“Their expertise in digital performance and brand engagement will play a key role in helping us connect with our audience in more innovative and meaningful ways,” he said.
The appointment coincides with The Thoughtful Agency's ten-year milestone. The agency specialises in fashion, lifestyle and e-commerce brands.
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