Nine has announced that premium subscribers of The Sydney Morning Herald and The Age will have complimentary access to digital sports news site The Athletic.
The Athletic, part of The New York Times, covers sporting franchises that are growing in popularity with Australian audiences, including the NBA, English Premier League, UEFA Champions League, Formula 1 and NFL.
Subscribers will have one year’s unlimited access to the Athletic’s exclusive reporting, up-to-the-minute news, scores, analysis and real-time insights, as well as the recently re-launched puzzles offering and Good Food app.
The Sydney Morning Herald and The Age executive editor Luke McIlveen is excited about the new bundling deal.
"We are thrilled to give our Herald and Age subscribers access to the world's best standalone sports site," McIlveen said.
"The surge in popularity of US sports in Australia makes The Athletic the perfect offering for readers who value quality, trusted journalism."
Nine’s director of audience growth Aimie Rigas said the publisher is tapping into growing demand among readers.
"Our subscribers are passionate about quality journalism, and sport is no exception – so this one’s for them," Rigas said.
"From the NBA to the Premier League, we know there’s huge interest in global sport coverage, and The Athletic delivers the kind of sharp, in-depth coverage our subscribers can’t get enough of. It’s the perfect match for our own local sports expertise and a great new perk for our premium subscribers.”
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