The surprise return of Rhonda and Ketut, advertising's greatest love story

Chris Pash
By Chris Pash | 20 September 2021

Rhonda and Ketut, advertising's greatest love story, have made an unannounced return.

The AAMI pair, via Ogilvy Melbourne, appeared at the weekend as part of a vaccination campaign.

The tagline: Who believes that together we're stronger? AAMI Does.

Ketut and Rhonda say: "Vax up Australia."

Life is clearly going well for the couple. They are smiling and Rhonda has a child on her lap. 

Ketut, in the early ads, described Rhonda as "hot like a sunrise".

In the latest, Rhonda says: "Vax up Australia, like a sunrise."

The couple were said in 2014 have appeared for the last time. They earned a series of accolades for Ogilvy including a Gold Effie.

Ogilvy launched the AAMI campaign, to evolve the AAMI Safe Driver Rewards Program, through a central character called Rhonda, who was being celebrated on a grand scale for her safe driving:
"When Rhonda ventures to Bali, enjoying the spoils of the savings she made from being a Safe Driver Rewards customer, she found an exciting love interest in the form of Ketut.

"We celebrated Rhonda and Ketut’s romance through various channels including: TV, Online, Social, Press, Outdoor, Digital, Activations, PR and Consumer promotions.
"AAMI experienced an increase of over 20% YOY in new business opportunities, an astonishing increase in a mature market with relatively no growth.

"But just as important as these results, has been the popularity of the campaign amongst Australians, entering the Aussie vernacular with phrases like ‘You look hot, like a sunrise!’ and Rhonda and Ketut T-shirts and singlets for sale at nearly every market on Kuta Beach."

The latest AAMI campaign has two other TVCs. 

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