ASX-listed fintech Prospa has appointed The Royals as its strategic and creative agency, following a competitive pitch.
The Royals will takeover strategic and creative duties, with the first campaign for the online lender to small business launching soon.
Prospa director of marketing Deborah Kytic says The Royals understand the business and SMEs.
“The Royals stood out from the beginning thanks to their enthusiasm and willingness to deep dive into the world of SMEs,” says Kytic.
“Mostly, however, we were impressed with their level of understanding of our business. We’re pleased to be working closely with them to generate new interest in our brand as we seek to grow our business.”
The Royals will develop pitch work before the end of the year, then focus on helping Prospa grow its small business offering in coming years.
The Royals managing partner Dan Beaumont says the agency will help drive the next phase of growth for Prospa.
“We’re excited to be partnering with Prospa – we get a huge thrill from working with ambitious Founder/CEOs and their teams,” says Beaumont.
“They instinctively get the power of creativity and its positive influence on business and culture. We look forward to working closely with the team at Prospa to help take the business to the next level.”
The appointment follows a number of other key client wins for the agency over the past six months, including Koala, News Corp Australia, MOSH and Open Universities.
Sandbox Media was earlier this week appointed Prospa's new media buying agency for Australia and New Zealand following a competitive pitch.
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