The results of our Super Poll revealed

James McGrath
By James McGrath | 13 February 2015
 

Well folks, we asked you what your favourite Super Bowl ad was and asked you to vote in our Super Poll (see what we did there?). We've tallied the votes and checked them twice, and your favourite ad is...

Snickers – The Brady Bunch

It won the vote with a grand total of 26% of voters picking it out of a list of 10 ads, with Always' Like a Girl spot coming in second with 22% of the vote and Budweiser's Lost Dog ad coming in third with a 19% share.

The idea behind The Brandy Bunch spot is hardly new, with Snickers' You're Not You When You're Hungry campaign having been around for years.

However, the execution of the ad was absolutely perfect.

Retro-fitting Danny Trejo as Marcia Brady was absolutely on-point, and we here at AdNews can't help but wonder what would happen if Trejo was on I'm a Celebrity right now.

From a personal perspective though, Steve Buscemi steals the show as Jan Brady. It's almost if he were born to play an insecure teenage girl.

However, here's what some of you thought of the spot:

“This is a great commercial. The perfect blend of sickly sweet nostalgic sentimentality of the Brady Bunch juxtaposed with the brutal threatening contemporary reality of Danny Trejo (and Steve Buscemi) just makes for a delightful mouthwatering, satisfying Snickers spot; that says perfectly you’re definitely not you when you’re hungry! I like.” - Nick Cleaver, CEO 303 Lowe Australia

I split my sides laughing. And done so well. It shows how much TV characters have changed over the last 50 years. Marcia as the axe wielding Mexican is genius.” - Michael O'Rourke, creative partner at Bloke Australia.

The Snickers spot is a testament to the power of a big, simple idea. A brave client (yes, Marcia is suggesting she hack her sibling to death and the actor Danny Trejo is most famous for ‘Machete' a story of brutal rampage of revenge against his former boss). And a really big budget (probably more than the cost of the film Machete) - Ben Welsh, executive creative director at M&C Saatchi
 
It's hard to seperate out the execution and the platform on this one. The platform itself is just a big, strong idea, and the beauty of it is that it can be constantly refreshed. That's the magic of the platform.  I think though that this is the best execution in the campaign, and right in the middle of the Super Bowl ... what better way to become the All American chocolate bar? -   Jules Hall, managing partner at The Hallway
 
We'd love to hear what you thought of our winner, even if you hated it.
 

Comment away!

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