Thinkerbell has been appointed consolidated agency partner for The Reject Shop, responsible for marketing strategy, all media (offline and digital) and creative.
The partnership sees The Reject Shop launching a new campaign; Rethink The Reject Shop.
It's about positioning The Reject Shop as a trusted brand that stocks big brand essentials at real low prices, helping customers through the current costs of living. The spots are live across BVOD, out of home, radio, and social.
Margie Reid, CEO of Thinkerbell said The Reject Shop is a brand with a strong and loyal customer base, and the team at Thinkerbell are excited to play a part in the evolution of their brand, communications and media.
"This first evolution of the brand challenges customers to rethink the way they save, with Reject Shop customers coming out on top every time," said Reid.
Andrew Stein, chief customer officer at The Reject Shop, said the company had been looking for a partner that would be able to help strengthen the brand strategically from both a creative and media perspective.
"We’re looking forward to working closely with the team at Thinkerbell as we continue to grow and evolve our business and marketing strategy," said Stein.
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