The Pistol to bring digital strategy to Vitasoy

By AdNews | 30 March 2023

Digital marketing agency The Pistol will bring its digital strategy skills to beverage company Vitasoy.

As part of its remit, The Pistol will manage digital strategy and planning for creative and media, including social media management, creative strategy and production.

Nick Bartram, GM of marketing & strategy at Vitasoy, said: “We are very excited to welcome The Pistol to the Vitasoy family. We were extremely impressed with the strategic thinking, data capability and creative ideas The Pistol brought to the table, and their team’s dedication to and belief in our business is already evident.

"We can’t wait to partner together and continuing our mission to grow a better world in 2023.”

The Pistol strategy director, Yulia Edirisinghe, said: “We are delighted to be working with Vitasoy. The brand is a favourite amongst many of our team and we felt an instant connection with the Vitasoy team, which only grew as we explored the strategic opportunity together.

"We love the chance to drive impact even beyond business outcomes and Vitasoy's proposition of ‘growing a better world’ is one we are eager to get behind. We look forward to pushing boundaries and delivering exceptional results for Vitasoy for many years to come."

The Vitasoy appointment comes on the back of The Pistol’s recent wins including Australian travel company Riparide and Australian fashion brand DECJUBA.

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