Elizabeth McIntyre.
The Outdoor Media Association (OMA) has expanded its membership with the addition of Adonix, Convenience Advertising and Sovereign Valuations.
Adonix joins the OMA as a Media Owner Member, operating high-definition digital billboards on taxis and rideshare vehicles.
Its network combines geofencing technology with live contextual triggers, enabling brands to deliver localised, dynamic advertising as vehicles move through urban areas.
Convenience Advertising also joins as a Media Owner Member, operating a bathroom advertising network across more than 3,200 venues nationwide.
Sovereign Valuations joins as an Association Member, a new membership category introduced following this year's AGM to recognise businesses that provide specialist expertise which in turn supports the Out of Home industry.
An independent property valuation and consultancy firm, Sovereign Valuations has extensive experience valuing and advising on Out of Home assets and infrastructure.
Elizabeth McIntyre, CEO at OMA, said the new members reflected the industry's continued evolution and growing diversity.
"The addition of these members further strengthens the OMA, reflecting the breadth of organisations contributing to Australia's thriving Out of Home industry and reinforcing the channel's continued momentum," she said.
"The OMA is proud to represent and advocate for an increasingly diverse cross-section of the industry as our membership continues to grow.
"As the industry evolves, so too does the OMA. Our membership is becoming increasingly representative of the broader Out of Home ecosystem, bringing together a diverse range of stakeholders to help shape the future of the channel."
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